The Board of Control for Cricket in India (BCCI) has announced Apollo Tyres as the new jersey sponsor of the Indian cricket team, replacing Dream11 after regulatory changes forced the gaming platform’s exit. The landmark agreement, running until 2027, makes Apollo Tyres one of the most prominent partners in Indian cricket history. This detailed report explores the deal’s value, market implications, reactions, and the fascinating history of Team India’s past jersey sponsorships.

Apollo Tyres Takes Over as Team India’s Jersey Sponsor

In a move that has reshaped the sports business landscape in India, Apollo Tyres has been confirmed as the new jersey sponsor of the Indian cricket team. The deal comes after Dream11’s sudden exit due to the Indian government’s ban on real-money online gaming advertisements under the Promotion and Regulation of Online Gaming Act, 2025.

Apollo Tyres, headquartered in Gurgaon, has agreed to pay a record ₹4.5 crore per match, making this one of the most lucrative sponsorship deals in Indian cricket history. The agreement is valid until 2027, ensuring visibility across ICC events, bilateral series, and domestic cricket exposure.

Why Dream11 Exited

Dream11 had only recently taken over from BYJU’s in 2023. Their three-year contract, valued at ₹358 crore, was expected to last until 2026. However, the 2025 legislation banned fantasy gaming platforms from sponsoring national sports, forcing Dream11 to terminate its contract early.

This sudden exit created a high-stakes bidding war, with multiple brands including JK Tyre, Canva, and Apollo Tyres competing for the coveted front-of-jersey space.

Apollo Tyres Wins the Race

Apollo Tyres ultimately emerged as the winner, reportedly beating rivals by offering a higher per-match fee and leveraging its strong presence in sports sponsorships. Already a global player in motorsports and football (notably sponsoring Manchester United previously), Apollo Tyres now sees Indian cricket as the ultimate platform for brand visibility.

Financial Details of the Deal

• Sponsor: Apollo Tyres
• Duration: Until 2027
• Value: Approx. ₹4.5 crore per match
• Scope: Men’s and women’s national teams (ODI, Test, T20I), training kits, and practice jerseys

How Sponsorship Deals Influence Stock Market Reactions in India

For comparison:

• Dream11 was paying around ₹4 crore per match
• BYJU’s had earlier paid ₹5 crore per match
• OPPO (2017–2019) had one of the costliest deals at ₹7.8 crore per match

This demonstrates that while the value per match has fluctuated, the long-term sponsorship remains one of the most high-profile branding opportunities in global cricket.

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Apollo Tyres’ Sports Sponsorship Legacy

Apollo Tyres is not new to sports partnerships:

• Football: Former global sponsor of Manchester United (2013–2023)
• Formula One & Motorsport: Strong presence in racing and European leagues
• Indian Sports: Sponsorship of ISL (Indian Super League) clubs and grassroots football initiatives

Now, with Team India’s jersey, Apollo Tyres will enjoy unparalleled visibility, given cricket’s dominance in India and its global fanbase.

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Market & Brand Impact

The sponsorship is expected to:

• Boost Apollo Tyres’ brand recall among 1.4 billion Indians
• Strengthen global visibility during ICC events like the Champions Trophy 2025 and World Cup 2027
• Drive merchandise sales, as jerseys featuring Apollo’s logo will hit the retail market soon
• Reinforce Apollo’s positioning as a global sports brand with Indian roots

Industry experts believe this deal could increase Apollo Tyres’ brand valuation by 20–25% in the next two years.

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Reaction from BCCI & Players

The BCCI welcomed Apollo Tyres onboard, calling it a “prestigious partnership with a truly global Indian brand.” Players have also expressed enthusiasm, noting that such collaborations boost the sport’s commercial ecosystem.

Fans on social media had mixed reactions — while many celebrated Apollo as a proud Indian brand replacing Dream11, others debated whether tyre branding aligned with cricket jerseys.

Complete History of Indian Cricket Team Jersey Sponsors

1. Sahara India (2001–2013)

• Duration: 12 years
• One of the longest associations in Indian cricket history
• Symbolized stability in sponsorship during the 2000s

2. Star India (2014–2017)

• Duration: 3 years
• Introduced high-value media integration with Star Sports
• Helped bridge broadcasting with jersey branding

3. OPPO (2017–2019)

• Paid approx. ₹7.8 crore per match
• Known as one of the costliest deals ever signed by BCCI
• Withdrew in 2019 due to cost pressures

4. BYJU’s (2019–2023)

• India’s ed-tech unicorn paid ₹5 crore per match
• Extended sponsorship multiple times before exiting in March 2023
• Departure linked to financial stress in the ed-tech sector

5. Dream11 (2023–2025)

• Paid around ₹4 crore per match
• Signed a 3-year contract worth ₹358 crore
• Exited prematurely due to government ban on online gaming sponsorships

6. Apollo Tyres (2025–2027)

• Current sponsor
• Paying ₹4.5 crore per match
• Represents a return of a non-tech consumer brand to Team India’s jersey

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Kit Sponsors of Team India (Parallel Timeline)

Alongside jersey sponsors, kit sponsors have played a key role in shaping India’s cricket brand:

• Nike (2006–2020): Long-term partner for Team India kits
• MPL Sports (2020–2022): Short stint as kit sponsor
• Killer Jeans (2022–2023): Unexpected entry, limited run
• Adidas (2023–2028): Current official kit sponsor

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Global Comparison: India vs Other Teams

• India (Apollo Tyres): ₹4.5 crore per match (~$540,000)
• Australia (Alinta Energy): Approx. $2.5M annually
• England (Castore): Estimated £3M annually
• Pakistan (Pepsi): Around $2M annually

Clearly, India’s sponsorship deals outpace other nations due to cricket’s massive commercial ecosystem.

India vs Global Cricket Sponsorship Valuations: Why BCCI Leads the World

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Fan & Retail Market Impact

• Jersey sales featuring Apollo Tyres expected to surge during upcoming ICC events
• Apollo likely to launch co-branded campaigns with cricketers
• Increased visibility in Tier-2 and Tier-3 Indian cities, where cricket and tyres both enjoy strong markets

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Future Outlook

With Apollo Tyres on board, sponsorship stability has returned to Indian cricket after Dream11’s abrupt exit. Looking ahead:

• The 2027 World Cup will be a defining moment for Apollo’s brand exposure
• Other consumer brands may re-enter bidding wars post-2027
• BCCI continues to set global benchmarks in sponsorship valuations

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🟢 FAQs

Q1. Who is the new jersey sponsor of the Indian cricket team in 2025?
Apollo Tyres is the new jersey sponsor, replacing Dream11 after the online gaming sponsorship ban.

Q2. How much is Apollo Tyres paying BCCI for the sponsorship?
Apollo Tyres will pay approximately ₹4.5 crore per match, making it the highest active jersey sponsorship deal in Indian cricket.

Q3. Why did Dream11 exit as Team India’s sponsor?
Dream11 exited after India’s 2025 online gaming law banned real-money gaming companies from sponsoring national teams.

Q4. Who are the past jersey sponsors of Team India?
Past sponsors include Sahara India, Star India, OPPO, BYJU’s, and Dream11. Apollo Tyres continues the legacy from 2025 onwards.

Q5. Who is Team India’s current kit sponsor?
Adidas is the official kit sponsor until 2028.

Q6. How does India’s jersey deal compare with other cricket nations?
India’s ₹4.5 crore per match deal is significantly higher than Australia, England, and Pakistan, reflecting its massive cricket economy.

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