📰 Mahindra XUV 3XO News: Price Cut, New Variants, and Dolby Atmos
Mahindra has brought a wave of good news for compact SUV buyers with the XUV 3XO. The SUV has not only become more affordable after GST-driven price cuts but also received new premium variants with Dolby Atmos audio technology, a first in this segment.
📉 Major Price Cuts After GST 2.0
From September 6, 2025, Mahindra implemented the GST 2.0 benefits, reducing prices across its SUV portfolio. The XUV 3XO saw one of the biggest drops:
- Diesel variants: Up to ₹1.56 lakh reduction
- Petrol variants: Up to ₹1.40 lakh reduction
This move makes the XUV 3XO even more competitive against Tata Nexon, Kia Sonet, and Hyundai Venue.
🚀 New RevX Variants Introduced
Mahindra has launched the RevX series—RevX M, RevX M (O), and RevX A—priced between ₹8.94 lakh and ₹12.99 lakh (ex-showroom).
Key Highlights of RevX Series:
- Refreshed design language
- Premium cabin upgrades
- Advanced infotainment system
- Dolby Atmos sound (RevX A, AX5L, AX7, AX7L) – starting mid-September 2025
🎶 Dolby Atmos: First in Segment
Mahindra XUV 3XO is now the world’s first SUV under ₹12 lakh to offer Dolby Atmos immersive sound technology, enhancing the in-car entertainment experience.
This feature is expected to attract tech-savvy younger buyers who prioritize music and infotainment systems while choosing a compact SUV.
📊 Previous Price Updates
In July 2025, Mahindra had already cut ₹20,000 on AX5 petrol trims to enhance affordability. Combined with the GST benefit, the XUV 3XO is now one of the most value-for-money SUVs in its category.
🛡️ Safety Rating
Safety continues to be a strong point for the XUV 3XO. It holds a 5-star rating from Bharat NCAP for both adult and child occupant protection, ensuring peace of mind for families.
📈 Market Impact & Competitor Check
- The GST benefit gives the XUV 3XO a clear price advantage over rivals like Tata Nexon and Kia Sonet.
- Premium features such as Dolby Atmos and RevX styling set a new benchmark in the sub-compact SUV space.
- With safety, affordability, and features combined, the XUV 3XO strengthens its position as a segment leader.
🏁 Conclusion
The Mahindra XUV 3XO has become more attractive than ever with price cuts, new RevX variants, and Dolby Atmos tech. For buyers looking for a safe, stylish, and feature-packed SUV under ₹12 lakh, this could be the perfect time to book the XUV 3XO.
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