Godrej Jersey Launches Bold 3×3 Strategy to Drive Market Expansion and Innovation

Key Report Summary:

• 🧃 Godrej Jersey, a leading player in the Southern dairy market, has unveiled its 3×3 Leapfrog Strategy for FY26.

• The strategy focuses on three core products:

  • Badam Milk

  • Paneer

  • Curd

• 🌍 Godrej Jersey aims to expand its market reach in Andhra Pradesh and Telangana, targeting a ₹1,000 crore value-added portfolio.

• 📈 This strategy will drive:

  • Increased household penetration

  • Market expansion of its key products

  • Product innovation, meeting evolving consumer needs.

• 📢 The brand is using celebrity endorsements, featuring Rana Daggubati and Chef Teja, to boost visibility and market presence.

Effect on Share Market:

• Positive Outlook: The launch of this aggressive growth strategy is expected to boost investor confidence, potentially driving up Godrej Agrovet’s stock prices (BSE: 540743).

• Market share increase: With the focus on high-growth categories and consumer engagement, Godrej Agrovet is likely to see an uptick in stock value as it strengthens its position in the competitive dairy market.

Company Overview:

• Godrej Agrovet Limited (GAVL) is a diversified agri-business leader with expertise across animal feed, dairy, poultry, crop protection, and processed foods.

• Godrej Jersey, its dairy subsidiary, has a strong presence in Southern India with innovative dairy products that have made it a household name since 1986.

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